International Center for Business

Architectural Thesis

Duration: Jan 2015 - April 2015

Type: Individual

Role: Architectural Designer

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Design Problem 

The hospitality industry in Delhi NCR has seen tremendous growth in the past decade especially due to the recent developments in the regional suburb Noida. An emerging satellite town and a hub for IT, Noida has witnessed a huge growth in the business sector, but still lacks behind in the hospitality sector to cater to the increased number of business travelers.

 
 

Background Study 

Economic Culture

The hospitality industry in Delhi NCR has seen tremendous growth in the past decade especially due to the recent developments in the regional suburb Noida. An emerging satellite town and a hub for IT, Noida has witnessed a huge growth in the business sector, but still lacks behind in the hospitality sector to cater to the increased number of business travellers

Economy drivers

Key Players

Target Group

As companies become more global, there is an increase in the number of employees sent to different locations to complete projects or to collaborate with other companies. Therefore, the primary target group here are business travelers. For this group, technology affects their productivity, as they want during their stay in a hotel to feel like being in their office. More than being wireless connected wherever they are, it is about staying in flexible environments that accommodate both their domestic and professional activities. 

Design Objectives

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To develop the hospitality sector in the city

Hospitality
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To cater to the increasing business travelers in the city

Travellers
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To generate business and revenue on the national as well as international level

Business
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To bring the city under global recognition

Recognition

Design Process

 
 

Program Development

Scenario Planning

For the purpose of program development, scenario planning of the city has been done to identify the key issues and driving factors in order to generate a suitable program. In scenario diagrams, the main driving forces of the city are identified and plotted on the Cartesian plane and the driving sectors in each sector is identified. After identifying the most growth promoting region in the plane, they are translated into built forms and a suitable program is achieved that caters to the issue. 

Relationship Diagrams

The business complex will have three major interrelated functions: 1) The hotel  2) The business center  3) The office block.

 

 

 

 

The basic level of circulation, access and interaction of different functions with their users as well as themselves are represented through the relationship diagrams below.

Program structure

Program relationships

Program relationships by user

Concept and Form Development

Form Development

 

Form evolution

Program articulation

Design Development

Circulation and flows

Separate entries have been provided for every use in the building complex. Three separate drop offs provided for hotel, business center and office block respectively. A separate service entry has also provided for the hotel staff leading directly to the back of house. 

 

Guest Entry

Service Entry

Business Center Entry

Office Entry

External Circularion

Design Overview